I like Google but, we had an issue. Now resolved, but this could happen to you.
As a webmaster of many websites, I see my ranking change when changes it's algorithm. This is the criteria used to decide who has been value. In my AdWords account for a site called DiscountWatchesUSA.com, my ad was running just fine for months. Then in late July and August, I received all lows scores for my keywords. No matter what keyword I used, Google put a low quality score and ad will not be shown. Now, I sell watches. Even "watches" would not show.
The cause, poor landing page quality. But here is the deal, I sell watches. My content is watches. They are discounted. I have the brands listed and for 6 months my site has been fine. I knew Google wants to see more content, but hey, I am an e-commerce website. I shouldn't have to write articles about the history of watches. I shouldn't have to show 100 watches on page instead of 25 because it will show more watches and increases the content. Why do I have make my site bad, so Google will deem it worthy?
So, I write Google. I get these canned messages for weeks. In frustration, I tell them as a paying customer, AdWords cost money, so I expect some customer service. I went through these laborious FAQs, Help, which never answered my question. What changed?
Finally, I had a person that responded to my issue with DiscountWatchesUSA.com. I read all the criteria for landing page quality, but the deal was, it was no different that day, than it was in January. So, why is it not showing?
On top of that. I had several landing pages. You know you can add keywords with a spreadsheet and specify keyword to URL (landing page). So which landing page? It did not make sense. Soon, it was mystery fixed. All is back to normal. I ask why, and they can't answer it.
So, I was down for 6 weeks because:
- I couldn't get a hold of a person
- I couldn't even get to a form with a comment box
- I received responses that were canned and just told me to read the FAQ
- They never did answer the question as to why
- I never did get an apology
- I was left with feeling very uncertain about Google.
I sell watches and that is what I do plain and simple. Free Shipping and I donate profits to the Humane Society.
Landing page quality is one of several factors that helps determine a keyword's Quality Score. The quality of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, page loading times, how many links are on the page, how links are used on the page, and more.
If the Ad Diagnostic Tool shows you the message "Landing Page quality: No problems found" it means that our system finds your website relevant to the users. If you'd like to improve it further, we recommend that your review our Landing Page and Site Quality Guidelines to learn more.
No comments:
Post a Comment